Rob Hong

Co-Founder and CEO
Sapling Financial

Rob Hong is a co-founder and the CEO of Sapling Financial Consultants, a Toronto based consultancy providing financial modelling and data analytics services to private equity firms and midmarket businesses. Sapling works closely with entrepreneurs and C-suite executives across North America to create robust financial models and KPI dashboards tailored to their needs, to enable leaders to make decisions with clarity and confidence. Previously, Rob worked at Artemis Investment Management, a $2 billion Bay Street investment firm, where he developed deep financial modelling skills through researching over 100 publicly-traded companies. He also oversaw more than $150 million of client money. After three years at Artemis, Rob joined KPMG LLP as a Senior Consultant in their Strategy & Operations group. There, he applied his modelling skills to a high profile engagement while deepening his expertise in database analytics. Later, Rob joined Bell Canada Finance, supporting the Wholesale business unit, where he helped build many of the financial models setting wholesale pricing on big deals with telecom resellers. Rob is a CFA charterholder and holds a Master of Finance from Queen's University.


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